ハニージャーラベルをデザインするためのトップガイド

Honey manufacturers may experience unique challenges when designing their container labels. With many industry standards and material options of different advantages, the options are practically endless. Luckily, Glassnow's work with honey businesses has allowed us to offer the guide below for your honey label design.

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良い蜂蜜瓶のラベルのデザインは良い第一印象になります

As discussed in our previous blog on eye-catching labels, a product's label is the first indicator of quality to a customer. For shelved products, aesthetic assessment is the first brand experience that most customers have with your product, and your label must capture their attention from the shelf in mere seconds. To do so, you must understand who that customer is, and what is important to them.

ハニー製品の顧客を理解する

Knowing your customer and what they value is key when branding your honey. Pairing this with general eye-catching design tactics is the best formula for winning shopper attention. 

With many health benefits culinary uses, customers choose honey for many purchases. FoodInsight.org reports that the top purchase drivers can be summarized in the following:

• 価格

• 成分：地元産、最小限の加工、天然および有機

• 持続可能性：持続可能な方法で生産され、責任ある包装を行い、農薬の使用を最小限に抑えます。

These drivers speak to what's important to a customer's purchase. So, communicating them with content and imagery through the label design has become ever so important. Save shoppers time by sharing the important characteristics in an easy-to-consume way.

Ask yourself what values are important to you and your brand of honey? Which of the purchase drivers above can you claim to provide?  Chances are, these are values shared by your customers, and ones that you can honestly speak to with your label.

これらの価値提案と優れたデザインによる効果的なメッセージングに重点を置くことで、棚から飛び降りるのは想像以上に簡単かもしれません。

完璧なハニージャーラベルをデザインする方法

ハチミツのような確立された業界向けの製品ラベルをデザインする場合、ブランドは、競合他社の中で初めて-購入者の注意を引き付けながら、リピーターに精通している必要があります。

It's well worth the effort for honey brands to explore what does (and doesn't) work for the established industry. The most important things to consider are package-label fit, colors, imagery, brand story, values, and high-quality characteristics of your honey.

ハチミツに関連するラベルデザイン要素を使用する

蜂蜜の本質は、多くのイメージを思い起こさせます。

• Made by ミツバチ

• Created in 蜂の巣  ハニカム

• Taken from フラワーズ

• Loved by クマ

• Collected in ハニーポット

これらは、メーカーと消費者の両方に知られている普遍的な事実です。 それらは私たちが創造的な方法で話すことができる蜂蜜についての楽しい事実です。

Utilizing a few of these images as part of your label makes it easy for customers to identify what product you are selling and what values matter to you. It can be as simple as featuring a bear in your label or making your label/jar in the shape of a honeycomb. The goal of featuring these is 業界 認識.

シンプルなラベルデザインで高品質のハニーを輝かせましょう

You can use imagery and iconography creatively to make it clear that your jar contains honey. Once your product can obviously be recognized as honey, it's time to set it apart from your competitors and achieve ブランド認知。 これは、多くの場合、自分の業界の外や他の業界の傾向を調べて、独自のパッケージオプションを見つけることで実現できます。

これまでの最新のトレンドの1つは、ミニマリストのパッケージデザインです。 これらのスタイルは、製品がそれ自体を語り、目を引くために限られた画像のコピーを特徴とします。 代わりに、製品の生の外観の詳細を使用して顧客に販売します。

For honey, this could mean clear glass jars that show the amber tones of your sweet product. Any colors or images here would be in service of the natural vibrance of your product, no distractions.

Written copy should always be minimal on a design, but newer label styles are taking it a step further. For 天然薬用 products like honey, simply putting those words front center on your packaging shows customers exactly what they're looking for. These are the words on customers' minds when they're shopping so seeing them on your packaging can be an easy way to stand out.

ハニーパッケージのラベルデザインに含める情報

ハニーラベルをデザインする際に忘れてはならないのは、法律で印刷が義務付けられている情報です。 この種の情報は、ラベルの貴重なスペースを占める可能性がありますが、正しく使用すればブランドの成長にも役立ちます。

FDAの栄養情報

The Food Drug Administration has certain requirements for selling honey in the USA. Meeting these is not only legally vital to selling your product but also important for consumers. Customers are more conscious than ever of what they're consuming, what it does to their bodies, and to our environment. Being open honest about what's in your honey can be a big selling point for customers looking for a product that has nothing to hide.

連絡先

Just as vital as nutritional information, your business' contact information is important to feature all over your product label. This doesn't just stop at your phone number but includes fun things like social media handles.

これはあなたのオンラインプレゼンスを宣伝する良い機会です！

あなたの顧客にあなたの製品の経験について連絡するための複数の方法を提供することは、あなたがつながりたいと思っている会社としてあなたを構成します。 このつながりは、顧客との絆を築き、他の人とあなたを共有するインセンティブを顧客に与えるのに大いに役立ちます。

蜂蜜の包装材料とラベルのデザイン

While your honey label is the most communicative part of your overall packaging, it is only one part. When designing it you must think not only about the label, but the packaging itself. These two components must come together for a singular consistent experience for every customer, so it's worth exploring what makes them both right.

蜂蜜には常にガラス包装を選択してください

As discussed in our previous blog on glass vs. plastic packaging, plastic always runs the risk of compromising sensitive products within, whether through leaching moisture or chemicals.

はちみつでは、水分を維持することが甘美な製品を保存するための鍵となります。 ガラス包装の不浸透性は、プラスチックの代替品よりもはるかに長い間、製品の結晶化または発酵を防ぎます。